Danish Business Leaders Question the US as a Long-Term Partner and call to Seek New Global Markets and EU Cohesion
Danish top executives increasingly view the United States as an uncertain long-term market and are calling for Europe to stand more united and to open itself to new global opportunities.
CEC European Managers’ member organisation in Denmark (Lederne) conducted a survey among nearly 400 top executives in the Danish private sector. (Link to the survey)
Only 37% now consider the United States a reliable long-term market, while more than one in four explicitly answer that their companies do not dare to bet on it.
This represents a significant change for a country that has traditionally been one of Europe’s closest economic partners. The growing unpredictability of US policies is seen as a key factor behind this loss of confidence.
At the same time, Danish leaders clearly express their support for a collective European response. An overwhelming 96% favour a common EU economic approach towards the United States, even if this could entail short-term costs for their own companies.
Nearly 80% believe that the European Union is capable of finding such a common response. The more uncertain the international environment becomes, the stronger the demand for European unity and coordinated action.

Danish leaders and managers are ready to think beyond short-term profits and to support collective European action to enhance competitiveness.
Torkild Justesen
CEC European Managers. Secretary General
CEC European Managers fully shares this assessment. The willingness of Danish executives to look beyond immediate quarterly results and to prioritise long-term stability, values and trust reflects a responsible leadership approach.
Their call for Europe to stand united, set clear boundaries, and protect European companies, jobs and social models is fully in line with CEC’s long-standing positions.
Danish companies are already diversifying and exploring new global partners and willing to commit with this transition.
Unity, solidarity and a strong internal market are essential to ensure sustainable growth, quality employment and the long-term competitiveness of European companies and their leaders.



